Returning from the Show: The Future of the LCD Module Industry and Our Role, as Seen at Embedded World

TSD just returned from Embedded World in Anaheim, California, North America.As the premier global event for embedded systems, it's not only a barometer for technological trends but also an excellent platform for face-to-face communication with our global customers and partners. Focusing on the LCD Module industry at this exhibition, We have many thoughts.

1. Technological Trends: Beyond "Display," Towards "Integration" and "Intelligence"
At this year's show, standalone display modules were no longer the focus. Instead, highly integrated and intelligent solutions took center stage. We observed:

High Reliability & Wide-Temperature Operation: Industries like industrial automation, medical, and automotive have extremely high demands for display stability and environmental adaptability. LCD Modules that operate reliably within a wide temperature range, from -30°C to 85°C or even broader, have become a necessity.

Embedded Touch & Integration: Deep integration of touch functions (especially On-Cell/In-Cell), driver ICs, and even some processor functions into the display module, providing customers with "plug-and-play" solutions that simplify their product design process.

Special Shapes & Customization: Demand for round, curved, and irregularly shaped displays has grown significantly to meet the increasingly diverse needs of product design.

2. Showcasing Strength: Not Just Selling Products, But Flexing Our "Muscles"
On a stage crowded with experts, customers choose you not just because of your product catalog, but because of their trust in your manufacturing strength. This time, we focused on showcasing our factory's core competencies to our customers:

Fully Automated Production Lines: We presented our fully automated production lines, from COG (Chip-on-Glass) and FOG (FPC-on-Glass) to automatic aging tests and optical inspection. This ensures the high consistency and superior quality of every module that leaves our factory.

Comprehensive Quality Control System: We demonstrated our 100% inspection capability at every key process step and the strict quality control procedures based on ISO9001 and IATF 16949 systems. This is crucial for automotive electronics customers pursuing zero defects.

Strong R&D & Customization Capabilities: We shared case studies of successfully developing customized displays for clients across various industries, proving that our engineering team can respond quickly and provide optimal solutions from structural, electronic, and optical perspectives.

3. Customer Visits: In-Depth Communication, Co-creating Value
During the exhibition, our booth received numerous visits from new and existing customers worldwide. These exchanges went far beyond simple buying and selling inquiries; they were in-depth technical discussions and collisions of needs

Precise Needs Matching: Some customers sought high-brightness, low-reflection solutions for sunlight readability; others needed ultra-low-power Memory LCD for portable devices; and some inquired about intelligent display units with CAN bus interfaces. Face-to-face communication allowed us to quickly understand their application scenarios and provide precise technical advice and sample plans.

Building Bridges of Trust: For many North America customers, supplier reliability and long-term cooperation potential are more important than low prices. By showcasing our factory videos, quality certificates, and successful cooperation cases, we effectively built trust and laid a solid foundation for future in-depth collaboration.

Embedded World 2025 confirmed our belief that the LCD Module industry is rapidly evolving towards greater intelligence, reliability, and integration. It is no longer just a display window but the core of human-machine interaction. We return not only with potential partnership opportunities but also with a profound insight into the market forefront and the momentum to drive our continuous innovation. We are ready to work hand-in-hand with global customers to jointly define the limitless possibilities of next-generation embedded displays.